My wife and I started an HVAC repair business 3 years ago.
When we started the business, we were one of three HVAC service providers in the county.
Now there are more than a dozen different HVAC service providers in the area. We have to advertise more and more and that means spending a bulk of the budget on flyers, advertisements, and commercials. My wife and I were having trouble coming up with some good marketing ideas, so we contacted a company that specifically handles internet advertising. The internet advertising company helped us a great deal. The first thing they did was look at the website. Our website was not very easy to navigate and there were some broken links on the pages. The Internet advertising company suggested fixing up those problems in the beginning. After that, they came up with some other useful information and ideas. One idea was pay per click advertising. Pay per click advertising is a great way to generate business, as long as you can find the right advertising strategy. Instead of paying $5 per click for HVAC service providers in the area, my wife and I pay $1 per click for boiler repair services in the area and heater installation services. Both of these terms are regularly searched in the area and there aren’t as many HVAC providers that advertise services. My wife and I can capitalize on the customers that are specifically looking for these products and services. We’ve already seen a boost in business for boiler repairs and that is absolutely due to advertising.