Advertising is an important section of any business, however when out advertising, there is no way to get your business name out into the world, and advertising used to be as simple as a handshake plus a business card, and times have changed since the beginning of the internet, but most advertising is now done online. When I decided to build a website for our business, I didn’t know the first place to startâ€¦ I immediately contacted a business that handles web design plus advertising. I told the manager of the business that I was interested in an online SEO campaign. I also told her that I already tried PPC advertising. The PPC advertising campaign cost myself and others an arm plus a leg. I didn’t understand how PPC advertising works, and pPC or pay-per-click advertising can be a truly helpful tool if done respectfully, however since I didn’t know what I was doing, I spent a lot of money that was unnecessary. After I explained our position to the manager of the advertising business, she told myself and others about some other ways that they could help our business! Both of us completely remodeled the website so it would look fresh, sleek, plus interesting. Both of us added extra information plus helpful attachs to products that could be installed by members of our Heating plus Air Conditioning team. Website replaces alone created an increase in buyers that stayed on our website for longer. Before the website was replaced, the average time that a customer spent on the Heating plus Air Conditioning website was less than 1 minute. After the people I was with and I made the swings to the website, the average time that a customer spent on the Heating plus Air Conditioning website was more than 2 minutes.