Advertising is an important part of any business.
When out advertising, there is no way to get your business name out into the world.
Advertising used to be as simple as a handshake and a business card. Times have changed since the beginning of the internet. Most advertising is now done online. When I decided to build a website for my business, I didn’t know the first place to start. I immediately contacted a company that handles web design and advertising. I told the manager of the company that I was interested in an online marketing campaign. I also told her that I already tried PPC advertising. The PPC advertising campaign cost me an arm and a leg. I didn’t understand how PPC advertising works. PPC or pay-per-click advertising can be a very helpful tool if done properly. Since I didn’t know what I was doing, I spent a lot of money that was unnecessary. After I explained my position to the manager of the advertising company, she told me about some other ways that they could help my business. We completely remodeled the website so it would look fresh, sleek, and interesting. We added extra information and helpful links to products that could be installed by members of our HVAC team. Website updates alone created an increase in customers that stayed on our website for longer. Before the website was updated, the average time that a customer spent on the HVAC website was less than 1 minute. After we made the changes to the website, the average time that a customer spent on the HVAC website was more than 2 minutes.