Marketing with the right tools is what online marketing is about

But it was the SEO, SEM and PPC that really pushed the traffic to my new site

If you aren’t totally passionate about owning, working and growing your business, you’re probably not going to be very successful. Fortunately for me, I found HVAC and have been passionate about this work from day one. But it takes energy and focus just to carve out a living. Marketing matters as well which is why I am embracing online marketing. My initial marketing strategy was just having my name out there whether on a business card or my truck. When I went out on my own, all I had was my skills and a good reputation for ethic and knowledge. That was essential to start and maintain my HVAC business. But things have changed since then and I have to change with them. Honestly, if you don’t have an online marketing platform in the HVAC game, you are really limiting yourself. I had one of my technicians introduce me to search engine marketing. So, I took a meeting with an online digital marketing company to see what it was all about. I was not disappointed. They had a game plan that would change my website so it was intuitive and interactive. Those who came to the site could actually interact with us. But it was the SEO, SEM and PPC that really pushed the traffic to my new site. We were actually getting out front in search engines and people were seeing us. It has been thrilling to witness what the right online and digital marketing can do for an HVAC company like mine. Based on our results, this is the way to make the most of your marketing dollar.

Search engine optimization

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